'Blame it on me, Mark, go for it,' she says, shaking her head. When Zuckerberg repeatedly blames Facebook's privacy problems on the lone wolf that is Cambridge Analytica, Kaiser rolls her eyes. It's in this moment that everything comes together: the quests of both main characters, the invisible structures of data and social media influence, and the creator of the platform that arguably kicked off the era and has the most power to change it. The directors give us a split screen to see their reactions, and splice in Carroll's tweets as well as the reactions of the general public on social media using the animations. when Kaiser and Carroll are both watching Mark Zuckerberg testify before Congress in early 2018. The visuals works perfectly in the middle of the documentary. Your phone spying on your conversations is a more intelligible way to explain perfectly placed ads in your social feed than the actual answer: that your data trail has made your motivations and behavior predictable. That's one reason, as Carroll points out in the film, why so many people believe their cell phone is listening to them.

Even people who are creeped out by uncanny ad targeting, and know that misinformation campaigns can and have eroded democracy, have a hard time actually imagining how it all works. Like dust, this lucrative and shady business is so hard to see in action-even as we all participate in it-that the easiest thing is to ignore it. The data is this dust that we're exhausting, we're releasing.' That dust, the film argues, is what Facebook and Silicon Valley, along with governments and firms like Cambridge Analytica use to exercise control over us. It has to feel playful and kind of nice and light, and what could possibly go wrong?' he adds. They wanted to point out that each little data point we create throughout our day seems innocuous on its own. THE GREAT HACK forces us to question the origin of the information we consume daily.Emily Dreyfuss covers the intersection of tech and culture for WIRED.ДЄmer says they intentionally kept the visual language fun. From award-winning filmmakers Karim Amer and Jehane Noujaim, THE GREAT HACK uncovers the dark world of data exploitation with astounding access to the personal journeys of key players on different sides of the explosive Cambridge Analytica/Facebook data scandal.ДЄcademy-Award nominees Amer and Noujaim (The Square, Control Room, ) continue their tradition of exploring the seismic ripples of social media with this riveting, complex film. People everywhere are in a battle for control of our most intimate personal details. ItвЂ™s being weaponized to wage cultural and political warfare. Дata has surpassed oil as the worldвЂ™s most valuable asset.

With supporting detail from Guardian reporter Carole Cadwalladr and former company executive Julian Wheatland, among others, The Great Hack pieces together the story of a company undone by its own amoral hubris. The filmmakers follow Carroll and Kaiser around the globe - sweeping through places like CarrollвЂ™s home city of New York, KaiserвЂ™s temporary hideout in Thailand, and the desert landscape of Burning Man. And Brittany Kaiser is a senior Cambridge Analytica employee who defected in the scandalвЂ™s early days, revealing parts of the companyвЂ™s internal workings after leaving. (Co-director Jehane Noujaim also directed, another documentary about a dysfunctional tech company.) David Carroll is a Parsons School of Design professor who sued Cambridge Analytica to find the source of its data.

The rest of the film, which is nearly two and a half hours long, plays out like a corporate drama with dual protagonists. Then it jumps back to the start of the controversy, drawing from monthsвЂ™ worth of candid recordings following a few notable players.

The Great Hack starts with a light recap of the Cambridge Analytica scandal, enhanced with shimmering graphics that represent peopleвЂ™s data leaking from their phones and laptops. The Great Hack covers the revelation that political consulting firm Cambridge Analytica secretly collected 87 million Facebook usersвЂ™ data.

The great hack 2019